Guides to brand, web design and development
Articles on brand, web design and development from the studio.
Latest articles

Rive vs Lottie vs SVG vs video: how to animate a logo on a website
Four ways to put an animated logo on a website, and what each costs in weight, speed and accessibility, measured on the Rive logo we built for Gissi.

How to change your domain name in a rebrand without losing SEO
The order, the redirect map and the edge cases from moving the music school A medio tono to gissimusic.com as Gissi, with the first days of search data.

Remotion video: how we made a product launch commercial in code
We made Superame’s 28.8-second commercial with Remotion. What Remotion is, how it renders, who needs a license, and when After Effects fits better.

Astro website performance: what dardo.studio measures
Field Core Web Vitals, Lighthouse runs, page weight and running cost for dardo.studio, an Astro site on Cloudflare Workers, including what failed.

SaaS website design cost in 2026: what 12 providers publish, and what moves the price
Published prices from 12 providers put a SaaS marketing site at a median USD 8,750 to start. What drives the cost, and what it costs to run each year.

Astro vs WordPress in 2026: editing, upkeep, yearly cost, speed and when to move
Astro vs WordPress for a marketing site: editing, plugin upkeep, yearly hosting cost and real-user speed, plus headless WordPress and when to stay.
Brand strategy & identity
Position, name and identity for a business that is starting, growing or changing.
- Rive vs Lottie vs SVG vs video: how to animate a logo on a website
Four ways to put an animated logo on a website, and what each costs in weight, speed and accessibility, measured on the Rive logo we built for Gissi.
- How to change your domain name in a rebrand without losing SEO
The order, the redirect map and the edge cases from moving the music school A medio tono to gissimusic.com as Gissi, with the first days of search data.
- How much does pitch deck design cost? Published studio prices, freelancer rates and DIY tools
Deck studios start design-only packages at USD 799–1,650 and charge USD 3,999–6,000+ to write the deck too. Prices, slide caps and what investors ask for.
- How much does brand identity design cost? Published packages, guidelines prices and timelines (2026)
Published US brand identity packages ran USD 1,299–13,000 without strategy and USD 8,000–40,000+ with it. Tiers, guidelines prices and timelines.
- How much does logo design cost in 2026? Prices from logo makers, contests, freelancers and US studios
A logo costs USD 35–72 from a logo maker, USD 249–1,199 in a contest, USD 150–1,500 from a freelancer and USD 99–2,495 from US studios that publish prices.
- How much does a rebrand cost? Published prices and the rollout costs most quotes leave out
Rebrand design was published at USD 360–6,000 for small businesses and USD 8,000–40,000+ with strategy. The rollout is a second bill: here's how to price it.
- Rebrand vs brand refresh: how to decide, what changes in each, and how to keep the recognition you've earned
Refresh when the strategy still works but the look doesn't; rebrand when the business, name or structure has changed. A signal table, examples and a workshop.
- Brand guidelines: what to include, section by section, with a checklist, a template and real examples
Logo rules with clear space and minimum sizes, colours for screen and print with tested contrast, licensed type, voice with examples, templates and an owner.
- How to name a business: a step-by-step process, from naming brief to trademark search
Write a naming brief, explore territories, pick a strong type of name, then check language, domains and trademarks in every market before you test it.
- How much does a naming agency cost? Published prices, what each tier includes and the costs after the name
Published naming prices run from a USD 299 contest to agencies with USD 25,000 minimums. What each tier includes, plus the trademark and domain costs after it.
- 7 brand repositioning examples: what changed and what the companies reported
Seven real brand repositionings, from Juan Valdez to Domino's and CUPRA: what changed, what the companies reported, and what the cases have in common.
- How to choose a rebranding agency in Colombia and compare proposals
Before hiring a rebranding agency, settle the scope, compare what each proposal delivers and clear any new name with Colombia's SIC.
- Rebrand launch checklist: brand rollout and website go-live, phase by phase
A launch checklist for a new website and a new or changed brand: what to finish weeks before, in launch week, on launch day and in the 30 days after.
Website design & development
Custom websites that explain the offer, load fast and stay easy for your team to run.
- Shopify vs WooCommerce in 2026: three-year cost for a US store at two sizes, sales tax, speed and migration
Card fees are most of the bill on both. WooCommerce saves money only if you maintain it; past USD 30,000 a month, Shopify's lower card rates usually win.
- Wix vs WordPress in 2026: three-year costs, ownership, SEO limits and real-user speed
Wix costs USD 612–1,044 over three years with upkeep included and passes Core Web Vitals more often; WordPress is cheaper and portable, if someone maintains it.
- How much does an ecommerce website cost in the US? Platform plans, card fees, build prices and 3-year totals
Shopify plans run $29 to $359 a month, but card fees are most of the bill. Published US prices for platforms, payments, apps and builds, with 3-year totals.
- How much does a landing page cost in 2026? Studio prices, marketplace ranges and builder fees
A landing page costs about USD 300–2,000 from a freelancer and USD 3,000–5,000 from a studio, plus USD 10–249 a month for a builder. Read 17 October 2026.
- White-label web development: how agency partnerships work, what they cost and how to contract
How white-label web development works for agencies: pricing models, published prices from seven providers, who talks to the client and the clauses to insist on.
- Nearshore web development in Latin America: 7 countries compared for US companies
Time zones, English scores, developer counts, holidays, payments and IP rules for Colombia, Mexico, Argentina, Brazil, Costa Rica, Chile and Uruguay.
- How long does it take to build a website? Timelines by type and phase, from published schedules
Published schedules put a professional marketing site at 10 to 16 weeks and larger builds at 4 to 6 months. Content and approvals, not code, set the date.
- Website redesign checklist: what to do before, during and after launch, with the SEO checks
A website redesign checklist by phase: what to export first, what to build, how to keep SEO, what to test at launch and what to watch for 90 days.
- Multilingual SEO: URL structure, hreflang without errors, and when a language isn't worth publishing
One URL per language, reciprocal hreflang with x-default, no redirects between versions, only languages you can review. Codes that fail, a checker, a checklist.
- Bilingual English–Spanish website: how to plan it, what it costs and how to rank in Spanish
When a Spanish version pays off for a US business, how to set up URLs and hreflang, what it costs in 2026 and how to rank in Spanish, with Census data.
- How much does a website redesign cost in 2026? Refresh, redesign and rebuild prices in USD
Published 2026 prices for a website refresh, redesign or rebuild in the US, what a redesign adds over a new site, and how to get quotes you can compare.
- How to hire web developers and designers in Colombia: vetting, contracts and payments for US companies
How a US company vets, contracts and pays a web team in Colombia: business checks, IP clauses that hold under both countries' laws, W-8 forms and red flags.
- Web design agency vs freelancer: who to hire for your website, and who carries which risk
Freelancer, small studio, large agency or in-house: who carries which risk, which projects fit each, how to vet them and the contract terms to insist on.
- How much does a website cost in the US in 2026? Published rates, platform fees and what moves a quote
What a website costs in the US in 2026, from published sources: builder plans, freelancer and agency rates, web app budgets and the costs that recur.
- WordPress or a custom website? How to choose, and when each one pays off
When WordPress is the right choice, when a custom site pays off, and the middle path of headless WordPress, compared on cost, speed, updates and ownership.
- How much does a website cost in Colombia in 2026? Real prices and what moves a quote
Dated, published prices from Bogotá providers, the fixed yearly costs of a domain and hosting, and the factors that actually move a website quote.
- How to compare web design studios before you hire one: criteria, questions and red flags
A fair way to tell the studios on your shortlist apart: what to check on their live client sites, what to ask, and the red flags to watch for.
- Spanish-language websites for Toronto businesses: what to plan
A Spanish and English site for a Toronto business: URLs per language, hreflang, Google Business Profile, and the Ontario and federal rules that apply.
Website migrations
Move to Astro, Webflow or Framer with every URL mapped, redirects tested before launch and rankings watched after it.
- WordPress to Webflow migration: how to move posts, custom fields and URLs, and when not to
Webflow has no WordPress importer: you rebuild the theme and import posts by CSV. What carries over, the redirects you need and when to stay put.
- Squarespace to Webflow: how to move your site, content and domain without losing SEO
Squarespace exports one blog and your layout pages, not images or store pages. How to rebuild in Webflow, redirect every URL and move the domain.
- Migrate from Wix without losing SEO: what you can export, the URLs to redirect and what each move costs
Wix can't export a site, so leaving is a rebuild. What you can take with you, the Wix URLs that need 301s, and what WordPress, Webflow or Framer cost.
- Webflow to Framer migration: when it pays, what imports, and a step-by-step plan
Moving a Webflow site to Framer: when 2026 prices make it pay, what Framer imports (CMS by CSV, not pages), redirects, SEO checks and when to stay put.
- Webflow alternatives in 2026: what each one costs to run, and what it takes to move off Webflow
Framer, WordPress, a coded site, Wix Studio, Squarespace or HubSpot: what each costs to run a 20-page site with a blog, and what leaving Webflow takes.
- How much does a website migration cost in 2026? Published prices by platform, site size and migration type
What website migrations cost in 2026 from providers that publish prices, by type and site size, plus what drives a quote and what a botched move risks.
- WordPress to Astro: how to migrate a WordPress site, headless or all the way, without losing rankings
Two ways to move from WordPress to Astro, what to export, how to keep Yoast titles, permalinks and uploads, and the WordPress URLs most migrations forget.
- Webflow to Astro: how to migrate a Webflow site without losing content, design or rankings
Webflow's code export leaves out the CMS, forms, search and localized pages. What to take out of Webflow, what to rebuild in Astro and how to keep rankings.
- Framer to Astro: how to move a Framer site without losing its design or rankings
Framer has no HTML export, so moving to Astro is a rebuild. What to capture first, what breaks, and how to keep the design, URLs and rankings.
- Website migration SEO checklist: before, during and after launch
Website migration SEO checklist with launch checks, 301 redirects, canonical tags and 90-day monitoring. Includes a redirect mapper and migration planner.
Website platforms
Webflow, Framer, Astro, Next.js and headless CMS builds, chosen for the team that will run the site.
- Astro website performance: what dardo.studio measures
Field Core Web Vitals, Lighthouse runs, page weight and running cost for dardo.studio, an Astro site on Cloudflare Workers, including what failed.
- Astro vs WordPress in 2026: editing, upkeep, yearly cost, speed and when to move
Astro vs WordPress for a marketing site: editing, plugin upkeep, yearly hosting cost and real-user speed, plus headless WordPress and when to stay.
- Astro vs Webflow: editing, yearly cost, speed and lock-in for a marketing site in 2026
Webflow suits marketing teams that build pages visually; Astro suits developer-run sites. Yearly costs, September 2026 speed data and what moving takes.
- Astro vs Framer: who edits, what it costs and how fast it loads, for a marketing site in 2026
Framer gives designers a canvas; Astro gives you code you own. Yearly costs for a 25-page site, September 2026 speed data and when to pick each.
- Framer SEO: what Framer handles for you, what it can't do, and a checklist before launch
Framer pre-renders pages and writes the sitemap, canonicals and hreflang. You add metadata, JSON-LD and redirects (Pro). Its limits, with 2026 speed data.
- Webflow SEO: what Webflow does out of the box, what you must set up, and a launch checklist
Webflow builds your sitemap, image variants and hreflang. You set canonicals, redirects, staging indexing, schema and CMS fields. Here's how, with 2026 data.
- Headless CMS vs traditional CMS: what changes for editors, SEO and cost, with 2026 prices
A traditional CMS stores content and draws the pages; a headless one only stores content. When each fits, three-year costs and what it means for SEO.
- Next.js to Astro migration: when it pays, what maps to what, and a plan that keeps your rankings
Move a content site from Next.js to Astro when it ships too much JavaScript: what maps to what, URL and redirect traps, a step-by-step plan and when to stay.
- Astro SEO: meta tags, schema, hreflang, sitemaps and redirects, from the code behind dardo.studio
Astro needs no SEO plugin: one head component, a JSON-LD graph, honest sitemap dates and real 301s. Our site's code, and four SEO bugs we fixed in it.
- Wix Studio vs Webflow (and Framer) in 2026: prices, CMS limits, code, speed and a 3-year cost
Wix Studio is cheaper per site and its sites pass Core Web Vitals more often; Webflow has finer design control and a deeper CMS. A 3-year cost and a verdict.
- Framer pricing 2026: every plan, limit and add-on, and what three real sites pay a year
Framer costs USD 10 or 30 a month per site billed yearly, plus USD 20 per editor. Every limit and add-on, and what three typical sites pay a year.
- Contentful pricing in 2026: every plan's limits, the 2024 changes and what teams move to
Contentful Lite costs USD 300 a month and holds 10,000 records; more costs USD 850. Every limit, the 2024 cuts and what the alternatives charge.
- Framer vs WordPress in 2026: which to choose for a marketing site, with real costs
Framer vs WordPress in 2026: who should pick which, a three-year cost for a bilingual 18-page site with a blog, and what each one makes you give up.
- Webflow vs WordPress in 2026: real costs, editing, SEO and speed
What a bilingual 20-page site with a 300-post blog costs over three years on Webflow and WordPress, and how editing, SEO, speed and security compare.
- Webflow pricing 2026: what changes at renewal, what you'll pay and when to leave
Webflow merged its CMS and Business plans into Premium. What your site pays at renewal, with the math, and when staying beats moving to Framer or Astro.
- Sanity vs Contentful vs Payload: the best headless CMS for your team in 2026
Sanity, Contentful, Payload, Strapi and Storyblok compared on hosting, previews, translations, export and real monthly cost for 5- and 12-person teams.
- Astro vs Next.js: which to choose for a marketing site or a product in 2026
Astro for sites that look the same to every visitor, Next.js for signed-in products: rendering, JavaScript, hosting and support compared.
- Webflow vs Framer: which to choose for a marketing site in 2026, with real costs
Webflow vs Framer in 2026: who should pick which, what a 20-page site with a 300-post blog in two languages costs on each, and when to pick neither.
Creative technology
Interactive stories, real-time 3D and data interfaces that make a complex idea tangible.
- Remotion video: how we made a product launch commercial in code
We made Superame’s 28.8-second commercial with Remotion. What Remotion is, how it renders, who needs a license, and when After Effects fits better.
- How to embed Power BI in a website: public, secure and Embedded options, costs and the security catch
The ways to embed a Power BI report in a website, who can see each, Microsoft's prices, the Publish to web risk and when a custom chart fits better.
- 3D websites: when they're worth it and how to keep them fast
When a 3D website earns its place, when video or images work better, and how we kept Janus Observatory's ten 3D worlds fast, accessible and usable.
Industries
Websites shaped around how SaaS, B2B and real estate buyers research and decide.
- SaaS website design cost in 2026: what 12 providers publish, and what moves the price
Published prices from 12 providers put a SaaS marketing site at a median USD 8,750 to start. What drives the cost, and what it costs to run each year.
- IDX website: what it is, how agents and brokers get one, and what it costs in 2026
What an IDX website is, how agents get MLS listings on their site, and what IDX vendors and three MLSs charge, from prices read on 22 October 2026.
- B2B website examples: 12 real sites from different industries and the patterns worth copying
12 B2B websites read on 17 October 2026, from Stripe to GE Vernova: how each says who it's for, where it puts proof and prices, and what to copy.
- SaaS website best practices: what 20 B2B SaaS pricing pages do, and the pages your site needs
We read 20 B2B SaaS pricing pages: 15 offer a free plan and all 12 billing switches open on annual. The patterns to copy and the pages a SaaS site needs.
- HubSpot CMS vs Webflow for a B2B marketing site: 2026 prices, CRM fit, speed and migration
HubSpot Content Hub Professional costs USD 5,400 a year; Webflow Premium USD 300 plus seats. CRM fit, real-user speed and a 3-year cost table.
Products & platforms
Web apps, portals and SaaS infrastructure, from the first version to paying customers.
- How much does it cost to build a web app in 2026? Published prices, hourly rates and a worked estimate
A first web app costs from about USD 8,000 for one workflow to USD 50,000+ for an MVP with accounts and payments. Published prices, rates and the arithmetic.
- Cloudflare custom hostnames for SaaS: CNAME setup, pricing and SSL
Set up Cloudflare custom hostnames for your SaaS: CNAME records, fallback origin, SSL validation, 100 included hostnames, pricing and apex limits.
Search & AI visibility
Be found on Google, cited by AI assistants and usable by the agents that act for your buyers.
- How much does SEO cost? US agency prices, audits, hourly rates and what a small business pays per month
US agencies that publish SEO prices start at $299 to $5,000 a month; Clutch puts US firms at $100 to $149 an hour. What each price buys, and what to avoid.
- How to block AI crawlers in robots.txt: every user agent, what blocking costs and three files to copy
Block AI training crawlers like GPTBot without leaving ChatGPT or Google search: 28 user agents from vendor docs, RFC 9309 rules and three robots.txt files.
- llms.txt: what it is, who actually reads it, an example to copy and how to validate it
llms.txt is a Markdown guide to your site for AI agents. Google Search ignores it; coding agents use it. The format, a template and how to validate it.
- What is an MCP server? A SaaS founder's guide to whether you need one
An MCP server lets Claude, ChatGPT and Copilot use your product for a signed-in user: what it is, what to expose first, the risks and whether anyone wants it.
- How to show up in AI answers in 2026: what ChatGPT, Perplexity, Google and Copilot actually document
There is no switch for appearing in ChatGPT, Perplexity, Google's AI Overviews or Copilot. Here is what each platform documents about being cited, and how to measure it without guessing.
- What an agent-ready website needs: notes from building dardo.studio
We made dardo.studio readable and callable by AI agents, one layer at a time. Here is what each layer does, who documents reading it today, and which ones we would build again.
- How to choose an SEO agency in Colombia: questions to ask and promises to avoid
What an SEO agency should do, what to ask before you sign, how to read a proposal and which promises are red flags, based on Google's guidance.
Care & growth
Keep the site fast, secure, accessible and converting long after launch day.
- GA4 setup checklist for a marketing site in 2026: key events, consent mode, retention and filters
Set up GA4 so the numbers hold: one lead key event sent after the form succeeds, 14 months of retention, your team filtered out and consent mode set.
- How much does website maintenance cost in 2026? Published care plan prices, platform fees and what to skip
Published WordPress care plans cost about USD 40–360 a month and agency hour blocks USD 750–7,500, before hosting. Every tier compared, read 17 October 2026.
- UX audit checklist: what to review, how to rank findings and what an audit costs
A UX audit checklist by area, from NN/g's 10 heuristics to funnels, five-user tests and WCAG 2.2, plus how to rank findings and published audit prices.
- How to fix INP (Interaction to Next Paint): find the slow interaction, name the script, fix the cause
INP is good at 200 ms or less for 75% of visits. Find the slow tap and the script behind it with field data, then fix input delay, handlers or rendering.
- WCAG 2.2 changes: what's new since WCAG 2.1, how to test each new criterion and which version laws require
WCAG 2.2 adds nine success criteria, six at Levels A and AA, and removes 4.1.1 Parsing. What each requires, how to test it and which laws name which version.
- European Accessibility Act for non-EU companies: who's in scope, what to fix and what B2B SaaS can skip
Since 28 June 2025 the EAA applies to non-EU companies selling covered services to EU consumers. Who's in scope, the microenterprise exemption and what to fix.
- VPAT and ACR for SaaS: the VPAT 2.5 template, its four editions and how to write a credible report
A VPAT is ITI's free template; completed for one product version, it becomes an Accessibility Conformance Report. Which edition to use and how to write it well.
- Core Web Vitals in Latin America: how many sites pass in each country, and why mobile fails (2026 data)
In September 2026, a third of sites passed Core Web Vitals for mobile visitors in Colombia and Brazil, against 63% in the US. Data by country and what to do.
- How much does a website accessibility audit cost? Published prices, cost drivers and how to compare quotes
Vendors that publish prices put most accessibility audits between USD 1,250 and 8,000. What moves the quote, the 2026 ADA dates and how to compare proposals.
- PostHog vs Google Analytics: which one a marketing site or SaaS product needs, and when to run both
GA4 links to Google Ads and Search Console; PostHog adds replay, feature flags and experiments. Which one you need, what each costs and how to run both.
- How to improve Core Web Vitals: a field-data-first playbook for marketing sites
Find the failing metric and template in Search Console, fix LCP, INP and CLS by their cause, then confirm the result in field data about 28 days later.
- ADA website compliance in 2026: what the law requires, why overlays fail and what to fix first
No federal rule sets a web standard for private businesses, yet over 5,000 lawsuits were filed in 2025. What the ADA requires, why overlays fail, what to fix.