Landing page or website: which do you need?
A landing page gives one audience one reason to act: book a call, request a quote, join a waitlist or download a guide. It works best when the traffic source is known, such as an ad group, an email or a launch announcement, and the offer is already defined.
If several audiences need different explanations, or you need a resource library and room to grow, plan a website instead of stretching one page to cover everything; that's what our custom web design service is for. A landing page can also sit inside a larger site, sharing its brand and analytics while focusing on one campaign.
What our landing page design includes
The proposal lists which of these deliverables are included and who supplies each input:
- Offer, audience and traffic-source definition
- Message match with the ad, email or announcement that sends visitors
- Page narrative and wireframe: promise, proof, objections, action
- Copywriting when in scope, with every claim approved by you
- Responsive design and build
- Inquiry, booking or signup integration
- Measurement event specification and tested submissions
What makes a landing page convert
A common failure is mismatch rather than design: the ad promises one thing and the page opens with another. We document the traffic source, promise, audience, offer and next action before arranging any sections, so the headline confirms what the visitor clicked on and the page answers what they'll ask next: what it is, who it's for, what's included, how pricing works and what happens after they submit.
Proof is chosen for the decision at hand. An approved case, a product view, a process detail, a credential or an honest limitation can persuade more than a block of generic testimonials. If client approval for a quote or result is missing, it's listed as a dependency; we never replace it with invented quotes or performance figures.
Measurement you can trust
The design covers mobile reading, form labels, validation, error recovery, the confirmation message and where each inquiry is stored. Analytics distinguishes page views, meaningful engagement, form starts and successful submissions, plus qualified opportunities and won work when your team can supply that status.
Before launch we send tagged test inquiries through the deployed page and confirm each one arrives. A/B testing only makes sense with enough comparable traffic and a decision it will inform; with little traffic, a qualitative review and a clean baseline are more honest than declaring a winner.
Calculators, quote flows and lead routing
Some offers convert better when the visitor can work out a price or a fit before talking to anyone. We build instant quote calculators, configurators and short qualification flows that run on your own pricing rules, show an estimate with its assumptions, and hand the answers to your team so the first call starts from the brief instead of from zero.
The lead does not end at the form. Each submission is stored, routed to the right person by service, location or budget, confirmed to the visitor and given a status your team updates, with spam protection. For US and Latin American projects, your legal adviser confirms the privacy notice, required authorizations and retention rules for the markets where you operate; we build and test the agreed consent mechanism and records.
| Tool | Good for | Decide first |
|---|---|---|
| Quote calculator | Services priced from a few known inputs, such as size, quantity or frequency | Which rules are public and how wide the estimate range can be |
| Configurator | Products with options that change price, lead time or appearance | Option rules, images per variant and what happens after the choice |
| Qualification flow | Offers that fit some buyers and not others | Which answers route to sales, to self-service or to a polite no |
| Lead pipeline | Teams that lose track of inquiries in email and chat | Statuses, owners, notifications and where the data lives |
How a landing page project runs
Campaign pages usually have a fixed date. Tell us yours at the start, and the proposal plans the scope around it, listing the inputs we need from you and when.
- Brief: traffic source, offer, audience, the action you want and the campaign date.
- Narrative: the order of promise, proof, objections and action, agreed as a wireframe.
- Design and copy: the page in your brand, for mobile and desktop.
- Build and integration: forms, booking or signup connected to your tools, with events specified.
- Test and launch: tagged submissions confirmed, then a handover of the page and its tracking.
What a landing page costs
We don't sell landing pages from a price list, because the work varies with copy, the number of sections and variants, integrations, languages and any custom interaction. A landing page is quoted from its brief, and when it's part of a larger website or launch it's scoped inside that project. The inquiry form's budget ranges start under USD 5,000, so choose the one that matches your campaign and we'll tell you plainly whether the scope fits.
Example: the Hyper product story
Hyper is a Dardo-designed product story for an AI customer-intelligence concept, built as an interactive prototype that uses synthetic data. It shows how we order a single-page message: the customer outcome first, then the signals and profile behind it, with motion explaining each change and the demo action identifiable before the visitor reaches the end. It is not a paid-campaign case study and reports no conversion figures, because none have been measured.
Questions before you choose
What is the difference between a landing page and a website?
A website explains the whole business to many audiences and invites exploration. A landing page focuses one audience on one offer and one action, usually for visitors arriving from an ad, an email or a launch. That's why landing pages often drop most navigation and answer only the questions that decision needs. Many businesses need both: the site builds trust over time, and landing pages carry individual campaigns.
How much does a landing page cost?
Prices vary widely, from a template you set up yourself to a page that is fully written, designed and built. At Dardo, a landing page is quoted from its brief: copy, sections, variants, integrations, languages and custom interaction drive the price. The proposal separates design, build and any recurring tool costs so you can compare it with other quotes.
What should a landing page include?
A headline that confirms what the visitor clicked on, a specific offer, the proof that decision needs, answers to the main objections, one clear action and a form that works on a phone, followed by a confirmation that says what happens next. The exact order depends on how visitors arrive and what they already know; someone from a cold ad needs more explanation than a newsletter subscriber.
Should a landing page have a navigation menu?
Usually a minimal one. Full site navigation gives paid visitors many ways to leave before acting, so campaign pages often keep only the logo, the main action and essential links such as privacy. A landing page meant to rank in search, or one for visitors who want to check the company first, may need more context and a route back to the main site. The choice follows the traffic source.
Do you build landing pages for Google Ads and Meta campaigns?
Yes. We design the page around the promise of the ad group or campaign that sends visitors, specify the conversion events the campaign needs and test that submissions arrive. Campaign setup or management in Google Ads or Meta can be added to the scope if you need it, or we coordinate with whoever runs your ads, whether that's your in-house team or another agency. Either way, we set up the conversion tracking.
Do you write the landing page copy?
Copy strategy and writing can be included, in English or Spanish. You supply or approve every factual claim, price, legal term, testimonial and result, because those have to be true and current. If an approval is still missing at launch, the page goes out without that element rather than with a placeholder or an invented figure.
Can you guarantee a conversion rate?
No. We can build and verify the journey, measure it properly and improve it from evidence. Conversion also depends on traffic quality, the offer, price, reputation and how quickly your team follows up, which no page design controls. Be cautious with anyone who promises a specific rate before seeing your traffic and your offer.
Can a landing page be in English and Spanish?
Yes. We recommend one page per language rather than a toggle on a single page, so each version can match its own campaign, keywords and audience, and analytics keep the results apart. Each version gets its own copy review, because a translated headline that no longer matches the ad in that language undoes the point of the page.
From the blog
- How much does a landing page cost in 2026? Studio prices, marketplace ranges and builder fees
A landing page costs about USD 300–2,000 from a freelancer and USD 3,000–5,000 from a studio, plus USD 10–249 a month for a builder. Read 17 October 2026.
Free tools
- Website cost calculator
Pick your market, the kind of site and what's in scope, and see what freelancers, studios and agencies publish for it, with every price linked to its source.
Sources & further reading
Sources behind this page, with further detail from the original publishers.
- Colombia, Ley 1581 de 2012 (personal data protection)cancilleria.gov.co
