Working with Dardo from Jacksonville
Dardo is a three-person design studio in Bogotá, Colombia, led by its founder, Nicolás Cerón. We work with companies in Jacksonville remotely: there is no Dardo office in Jacksonville. Calls happen on video, in English or Spanish, and everything we agree goes into a written proposal.
Bogotá keeps UTC−5 all year, with no daylight saving time. Jacksonville is on the same clock as Bogotá in January and 1 hour ahead of Bogotá in July, so a nine-to-five day in Jacksonville shares 7–8 working hours with a nine-to-five day in Bogotá.
A project starts with a brief through the contact form, by email to hello@dardo.studio or on WhatsApp. Nicolás replies within one business day with the questions that set the scope. The proposal that follows lists the scope, deliverables, assumptions, exclusions, payment stages, a timeline and the people doing the work, by name.
Quotes typically come in at about half of what comparable US and Canadian studios charge for the same scope. Pricing explains how a quote is built.
What brand identity design services include
A brand identity project gives you the decisions, the system and the files to use it everywhere, and the proposal lists which pieces are in scope, who supplies each input and how each one is accepted. These are the deliverables a full project covers:
- Positioning brief: audience, offer, category, promise and the alternatives buyers compare you with
- Naming territories, a reasoned shortlist and practical checks, when the business doesn't have a name yet
- Logo: the primary mark, its compact and one-colour versions and a favicon, as vectors for print and signage and as SVG and PNG for screens
- Typography and colour: typefaces with their licences, and a palette whose text and background pairs pass WCAG 2.2 contrast
- Imagery, iconography and layout principles, shown on real pages rather than mood boards
- Verbal identity: tone of voice, key messages and how the brand introduces itself in each language
- Guidelines that show correct and incorrect use, with source files and a Figma library of the identity's components
- Launch applications chosen from real use, such as the website, a pitch deck, social profiles, a product interface, signage or packaging
The brand identity service page has the full scope, the process and the questions buyers ask.
Work you can check
A project from 2026, with its published result:
- Gissi (Education / Music & arts, 2026). 34 → 416 Google clicks: 3 months before, 9 days after relaunch.
None of these clients is in Jacksonville. They are the projects we can show, with their numbers.
Questions before you choose
Does Dardo have an office in Jacksonville?
No. Dardo is a three-person studio in Bogotá, Colombia, and works with companies in Jacksonville remotely, on video calls, in English or Spanish.
What is the time difference between Jacksonville and Bogotá?
Jacksonville is on the same clock as Bogotá in January and 1 hour ahead of Bogotá in July. Bogotá keeps UTC−5 all year, so a nine-to-five day in Jacksonville shares 7–8 working hours with ours.
How much does brand identity cost with Dardo?
Each project is quoted by scope in an itemized written proposal in US dollars, with no minimum budget.
What do brand identity design services include?
A positioning brief, a name if you need one, a logo with its versions, typography, a colour palette, imagery and layout principles, a tone of voice and key messages, guidelines with source files and a Figma library, and the first launch applications, such as the website. Dardo's proposal names the exact deliverables, languages and review rounds before work starts, so you can compare quotes on the same scope.
How much does brand identity design cost?
It depends on scope; Dardo quotes each project after a first conversation instead of selling packages, with no minimum budget. Our quotes typically come in at about half of what comparable North American studios charge. The main cost drivers are naming, the number of languages and markets, the applications produced and how many people approve decisions.
Sources & further reading
Sources behind this page, with further detail from the original publishers.
- IANA time zone databaseiana.org