Describe a deliverable a foreign buyer can evaluate
Begin with the service, not the export slogan. A consultancy, production team or software studio should explain the problem it solves, the work it delivers and what remains with the client. International does not mean suitable for every market or project. State the working languages, practical collaboration hours and any limits on the service. These facts let a prospective buyer decide whether a conversation is worth arranging.
The City of Buenos Aires' investBA programme offers export assistance, commercial missions and international-event support for city businesses. That is a relevant local resource for internationalisation, not evidence that a website alone creates export readiness. The design brief should distinguish what the site can do—explain capability and collect a qualified inquiry—from contracting, payment arrangements and other business processes. Do not ask a designer to invent those answers. Supply approved facts and identify the owner who will keep them accurate as the business expands.
Build proof around responsibility and reproducible work
For each featured project, record the buyer's problem, your team's role, the delivered material and the people or partners who contributed. A foreign prospect may recognise neither the local client nor the context, so explain why the work matters without relying on a logo alone. Include an English summary that carries the same material meaning as the Spanish case. Identify whether a pictured output is a proposal, prototype or finished public work.
If a client cannot be named, use an approved anonymised description and say which details are withheld. Avoid invented testimonials and performance improvements that no one measured. A smaller, specific body of evidence is more persuasive than a page of sweeping claims. Ask the web studio to demonstrate how the case layout handles a service without dramatic photography: a process, a before-and-after deliverable or a diagram can explain the work more honestly than generic international-business imagery.
Let language change without losing the buyer's context
Treat English and Spanish as complete commercial journeys. Service scope, project captions, team roles, frequently asked questions, form validation and confirmation must all make sense in the chosen language. Define a short terminology guide for the service and a review process for technical vocabulary. An automatic first draft may help production, but the accountable reviewer should approve the promises a buyer sees.
The language switch should keep the same service or case study when an equivalent exists. Google's localized-page guidance describes how equivalent language URLs can reference each other; it does not make two partially translated pages a finished bilingual product. Test a visitor arriving directly at an English case, changing to Spanish, then opening the inquiry form. The chosen service and useful project context should survive. Do not force a language based solely on the visitor's country: a buyer abroad may prefer Spanish and a buyer in Argentina may share the English version with a colleague.
Qualify the inquiry before asking people to book time
A meeting calendar is useful when the next step is genuinely a conversation, but it is not a substitute for explaining the offer. Collect the project objective, relevant service, intended launch period and the contact information needed for a reply. Let the buyer describe uncertainty. If a budget range helps qualify the work, identify the currency and include an undecided option; a bare dollar symbol is not enough for an international audience.
When offering appointment times, display the time zone and let the prospect verify the local equivalent. Do not describe the studio as available around the clock unless it has an actual staffing arrangement. W3C's forms guidance supports clear labels, instructions and feedback; apply it to both languages. A useful test is that a submitted inquiry becomes a received record with the original service and language, then reaches the person responsible. Keep private brief text out of public pages and analytics event payloads.
Compare a concrete bilingual-service brief
Imagine a Buenos Aires service firm with three offerings, six approved project examples and a team serving clients in Spanish and English. The proposed site needs a clear service architecture, reusable case studies, an explanation of collaboration, an inquiry flow and an editable team page. There is no need for a customer portal unless the business has defined the work that portal must support. This is an illustrative brief, not a Dardo client claim.
Ask every bidder to price the same content inventory and identify whether writing, translation, image rights, migration and training are included. State the proposal currency, validity period, payment stages and change process. Those are terms to agree, not an invitation to assume an exchange rate or local market price. Separate the initial build from software subscriptions and continuing editorial support. Compare how each team will prove that the promised bilingual journey works and how your staff can update it after handover.
| Buyer question | Website evidence |
|---|---|
| What will you deliver? | Defined scope and a relevant case |
| How will we collaborate? | Working languages, responsibilities and review stages |
| What happens after I inquire? | A clear reply path and a verified received record |
Evaluate the design and the handover together
The site should feel like the business you want to become while remaining grounded in the work you can actually deliver. During approval, use a real service description and a long translated case heading, not just polished placeholder copy. Confirm that the visual hierarchy makes the offer, proof and next action easy to find on a phone. Ask an editor to change a team role and publish the equivalent update in the other language.
Record ownership of the domain, code, CMS, licensed assets and inquiry data. Decide who handles support during the collaboration hours you have agreed. Local meetings can help discovery, but remote production can also work with a clear decision process. Dardo does not claim a Buenos Aires office through this article. After launch, review qualified inquiries and signed work by service and landing page. Use the evidence to improve the weakest commercial explanation instead of counting every visit as an export opportunity.
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Plan a project for Argentina
Choose a review date and a time in Bogotá to see the corresponding local time. This is a planning aid, we’ll confirm availability when we reply.
America/Argentina/Buenos_Aires — Representative time zone; some countries have more than one. Check the actual city and agree on a working window. Dates include seasonal clock changes through your browser’s time-zone data.
Budget currency to discuss: ARS. The project calculator lets you enter your own rate. It does not convert exchange rates.
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Sources & further reading
Sources behind this guide, with further detail from the original publishers.
- investBA: export assistance for Buenos Aires businesses
- Google Search Central: localized page versions
- W3C: accessible forms tutorial
- W3C: accessible page structure