Make the decision criteria visible
Try each candidate in a spoken introduction, a website heading and a customer email. Ask someone unfamiliar with it to repeat and spell it. Record associations in the languages you plan to use. The worksheet organizes your review; it does not check domain availability or provide trademark clearance.
From a worksheet to a decision
Use the result with the people responsible for the project. Keep assumptions separate from verified facts, assign the next action and revise the document when the scope changes. The contents of these tools stay in your browser unless you choose to include them in a project inquiry.
Work through it here.
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