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Budget & planning

What determines a website project timeline?

A calendar is only as reliable as its dependencies. The number of pages matters, but content readiness, integrations and approval speed often determine when a site can actually launch.

01

Separate phases from waiting

Map discovery, structure, design, implementation and launch checks. For each phase, identify the input needed to start and the decision needed to finish. A week waiting for product copy is not a week of development.

02

Test risky dependencies early

Prototype the booking integration, unusual interaction or complex content model before producing every layout. Discovering that the selected provider cannot support a required flow late in the project creates avoidable redesign.

03

Protect the launch window

Leave time for real-device checks, content review and deployment verification. Agree on a content freeze and a recovery plan. If the deadline is fixed, reduce the first release scope deliberately instead of pretending every late addition is free.

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