--- title: "AI Search Optimization (GEO): Get Cited by ChatGPT — Dardo" description: "AI search optimization (GEO): Dardo fixes crawler access, content and outside sources so ChatGPT, Google AI Mode and Perplexity can cite you." url: "https://dardo.studio/en/services/ai-search-optimization/" language: "en" translation: "https://dardo.studio/es/servicios/seo-para-ia/" updated: "2026-10-08" --- # AI search optimization (GEO): get cited by ChatGPT and Google AI AI search optimization makes a business easy for ChatGPT, Google AI Overviews and AI Mode, Perplexity, Claude and Copilot to find, describe accurately and cite. Dardo does it for companies with a website worth recommending that want to know what assistants say about them, in English and Spanish. Buyers also call it GEO, AEO or LLM SEO. We work from what each platform publishes about its crawlers, fix the site and measure the result every month. By Dardo editorial team · Updated 8 Oct 2026 · 10 min read [Message us on WhatsApp](https://wa.me/573163373216?text=Hi%20Dardo%2C%20I%27d%20like%20a%20proposal%20for%3A%20AI%20search%20optimization%20%28GEO%29%3A%20get%20cited%20by%20ChatGPT%20and%20Google%20AI) · [Read in Spanish](https://dardo.studio/es/servicios/seo-para-ia/) ## What AI search optimization includes We shape the engagement around the actual brief. The proposal identifies which of these deliverables are included, who supplies the inputs and how each one is accepted. - AI visibility audit across Google, ChatGPT, Perplexity, Claude and Copilot - Crawler access fixes in robots.txt, CDN and firewall rules - Answer pages for the questions buyers ask before contacting you - Entity cleanup: one name, description and set of profiles across the web - Map of the outside sources assistants cite in your category - Agent-ready layer where it fits: markdown copies, llms.txt and MCP tools - Monthly report with a fixed panel of buyer questions in English and Spanish ## When to invest in AI search visibility Choose this when your website already works and you need to know how AI assistants describe your business, or why they cite a competitor instead. If pages are not indexed or the offer is unclear, start with our SEO service, since AI answers rest on the same foundations. If you want AI to do work inside your company, see AI automation. ## How an AI search engagement runs We start with a dated baseline: crawler access per platform, indexing in Google and Bing, current Search Console and Bing numbers, and a fixed panel of buyer questions in English and Spanish. The audit ends in a short list of changes ranked by effect and effort, each with an owner and a check. Then we implement what you approve: access rules, page structure, answer pages, structured data that matches the visible text, profile cleanup and, where it fits, the agent-ready layer. Each month we rerun the same panel and report what moved and what we would change next. Answers vary by platform, location and day, so we read trends, not single screenshots. ## What gets a business cited in AI answers? Being reachable, being indexed and saying something worth repeating. Google states there are no additional requirements to appear in AI Overviews or AI Mode: the page must be indexed and eligible for a snippet, and no AI text files or special markup are needed. OpenAI says sites that opt out of OAI-SearchBot will not be shown in ChatGPT search answers, and Anthropic says blocking Claude-SearchBot may reduce visibility in Claude's search results. So access comes first: a CDN or bot-protection rule can block a search crawler that robots.txt allows. Then content: Google's guidance for its AI features favors non-commodity content built on first-hand experience, not summaries of what is already online. Then evidence elsewhere: directories, reviews, press and partners that describe you accurately. Google warns that chasing inauthentic mentions does not help. Nobody can guarantee a citation; the platforms decide what to show. Dardo sets every lever under your control and measures the effect the same way each month. __What gets a business cited in AI answers?__ | What engines say they use | What we do about it | How we check it | | ------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------- | ---------------------------------------------------------------- | | Google AI Overviews and AI Mode: indexed pages eligible for a snippet, under Googlebot's rules | Fix indexing, canonicals, snippet controls and text hidden in images or scripts | Search Console indexing and Generative AI report | | ChatGPT search: pages OAI-SearchBot can crawl | Allow OAI-SearchBot in robots.txt and at the CDN; decide on GPTBot separately | Logs for OAI-SearchBot and ChatGPT-User; visits from chatgpt.com | | Claude: pages Claude-SearchBot indexes and Claude-User fetches | Allow both and confirm bot protection lets them through | Server logs; visits from claude.ai | | Perplexity: pages PerplexityBot can crawl from its published IP ranges | Allow PerplexityBot and its IP ranges at the firewall | Server logs; visits from perplexity.ai | | Copilot and Bing: Bing's index; Bing recommends clear headings, tables, FAQ sections and IndexNow | Structure pages around real questions; notify IndexNow on every change | Citations in Bing's AI Performance report | | All of them: first-hand content and accurate outside sources | Write from your own cases and process; correct wrong listings | Monthly panel: mention, cited page, accuracy, competitors | ## What does an AI visibility audit cover? Whether each assistant can reach your site, whether it understands who you are, and what it says when a buyer asks about your category: Two problems are easy to miss: a security rule that blocks a crawler robots.txt allows, and an old directory listing whose outdated prices assistants keep repeating. Both are cheap to fix once found. - Crawler access: robots.txt groups, CDN and firewall rules, bot challenges and the published IP ranges of each platform's crawler. - Indexability: pages indexed in Google and Bing, canonicals, snippet controls and content that only exists in images or scripts. - Entity clarity: one name, description, location and service list across your site, Google Business Profile, LinkedIn and directories, distinct from similarly named businesses. - Answer pages: the questions buyers ask before contacting you, such as price drivers, process and fit, mapped to pages or marked as gaps. - Outside sources: the directories, reviews, articles and forums assistants cite for your category, and where you are missing or misdescribed. - Current answers: how each assistant describes you today, whether it is accurate and where each error comes from. ## How do you measure visibility in AI answers? With several partial sources read together, because no single tool sees every assistant: The panel is an observation, not a ranking. Google notes that no third-party tool has access to its internal ranking or AI systems, so we keep the raw answers rather than a vendor's score. - Search Console's Generative AI performance report: AI Overviews and AI Mode impressions by page, country and device. Small sites may see no data; AI clicks also count under Web. - Bing Webmaster Tools' AI Performance report, in public preview since February 2026: how often Copilot and Bing's AI summaries cite your pages, and which ones. - Server logs: search crawlers that build each index, and user fetchers such as ChatGPT-User, Claude-User and Perplexity-User that read a page while answering someone. - Analytics: visits from chatgpt.com, perplexity.ai and claude.ai, and whether they became inquiries. - A fixed prompt panel: the same buyer questions in English and Spanish each month, recording mention, cited page, accuracy and competitors named. ## Is your website ready for AI agents that act for buyers? Assistants are starting to do tasks for people: compare providers, read prices, check availability, start an inquiry. Google describes browser agents that read screenshots, page structure and the accessibility tree. Preparing for them is a separate job from search optimization, and none of the layers below is a ranking factor. dardo.studio runs the full set, so we describe it from first-hand use. Every page has a markdown copy (add index.md or send Accept: text/markdown) with a canonical Link header back to the HTML page. llms.txt and llms-full.txt summarize the site in both languages. robots.txt names the search and user agents of OpenAI, Anthropic, Perplexity and Bing, with Content Signals allowing search and AI input. A public MCP server offers two read-only tools that list our services and prepare a project brief without sending it. The same tools answer over A2A, described by an agent card, and through WebMCP in browsers that support it, and an RFC 9727 API catalog lists the public endpoints. Adoption is early. An analysis Cloudflare published in April 2026, covering the 200,000 most visited domains, found Content Signals on 4% of sites and markdown negotiation on 3.9%, with MCP Server Cards and API catalogs on fewer than 15 sites combined. A shop with live stock or bookable slots gives an agent something to do; a brochure site mostly needs clean HTML, labelled forms and accurate content. We tell you which layers your business needs. __Is your website ready for AI agents that act for buyers?__ | Layer | What it lets an agent do | Status in October 2026 | | ---------------------- | ------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------ | | Markdown copies | Read a page without navigation or scripts | Plain HTTP content negotiation; 3.9% of sites in Cloudflare's scan | | llms.txt | Find a site summary and its key pages | A proposal, not a standard; Google says Search ignores it | | Content Signals | Know how content may be used after crawling | A preference in robots.txt; Cloudflare notes some companies may ignore it | | MCP server | Call your tools: services, prices, availability | Open standard under the Linux Foundation's Agentic AI Foundation since December 2025; adopted by Claude, ChatGPT, Copilot and Gemini | | A2A agent card | Let another organization's agent work with yours | Version 1.0; mainly enterprise agent-to-agent work | | WebMCP | Use the same tools inside the browser tab | W3C Community Group draft, not a standard; Chrome origin trial from Chrome 149 | | API catalog (RFC 9727) | Find a site's machine-readable endpoints | IETF Standards Track RFC since June 2025; rare on websites | ## Questions before you choose **Is AI search optimization different from SEO?** It shares the foundation. Google says its AI features rest on its core ranking systems with no additional technical requirements, so indexing, structure and useful content come first. This service adds other platforms' crawlers, the outside sources assistants draw on, how they describe you and new measurement. Keyword research, technical audits and search reporting stay in Dardo's SEO service, and neither service buys links or mentions. **Can you guarantee we appear in ChatGPT or Google AI Mode?** No. No one controls which sources an assistant cites, and the same question gets different answers by platform, location and day. Dardo commits to the work under your control, verified: crawler access, indexable pages, accurate sources and the same monthly measurement. **How long until changes show up in AI answers?** Access fixes are fastest: OpenAI and Perplexity say robots.txt changes take about 24 hours to apply. New or rewritten pages wait for each platform to recrawl them, and corrections on outside sites depend on those sites. That is why Dardo compares monthly panels instead of reacting to one answer. **Do we need an llms.txt file?** Not for Google, which says Search ignores llms.txt and that it neither helps nor harms. OpenAI's, Anthropic's and Perplexity's crawler documentation does not mention it either. It is cheap to keep when it is generated from the same content as the pages, as on dardo.studio, so we add it for agents and tools that choose to use it. We never sell it as a ranking fix. **Should we block AI training crawlers?** That is a business choice, separate from search. OpenAI and Anthropic use different agents for training (GPTBot, ClaudeBot) and for search (OAI-SearchBot, Claude-SearchBot), so you can refuse training and still appear in their search answers. In Google, AI Overviews and AI Mode follow Googlebot's rules, while Google-Extended covers training and grounding in some other Google systems. We apply your choice and check that your CDN enforces it. **How do you measure AI visibility, and what do you need from us?** We combine Search Console's Generative AI report (impressions), Bing's AI Performance report (citations), server logs, referral visits and a fixed monthly prompt panel in English and Spanish. You give Dardo access to Search Console, Bing Webmaster Tools, analytics and server or CDN logs. The reports and raw answers are yours. **Does it work in Spanish?** Yes, as its own piece of work. People ask differently, such as "cómo aparecer en ChatGPT", and a Spanish answer can cite different sources, so Dardo runs a separate Spanish panel and writes Spanish pages rather than translating. Languages are a main cost driver, along with the platforms tracked, the pages to write or fix and any engineering the site needs. ## Sources & further reading Sources behind this page, with further detail from the original publishers. - [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features) · developers.google.com - [Google Search Central: optimizing your website for generative AI features](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) · developers.google.com - [Google Search Console Help: Generative AI performance report](https://support.google.com/webmasters/answer/16984139) · support.google.com - [OpenAI: overview of OpenAI crawlers](https://developers.openai.com/api/docs/bots) · developers.openai.com - [Anthropic: how site owners can manage Claude's crawlers](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler) · support.claude.com - [Perplexity: Perplexity crawlers](https://docs.perplexity.ai/guides/bots) · docs.perplexity.ai - [Bing Webmaster Blog: AI Performance in Bing Webmaster Tools](https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/) · blogs.bing.com - [Cloudflare: Agent Readiness score and adoption data](https://blog.cloudflare.com/agent-readiness/) · blog.cloudflare.com - [Cloudflare: Content Signals Policy](https://blog.cloudflare.com/content-signals-policy/) · blog.cloudflare.com - [Linux Foundation: formation of the Agentic AI Foundation (MCP)](https://www.linuxfoundation.org/press/linux-foundation-announces-the-formation-of-the-agentic-ai-foundation) · linuxfoundation.org - [A2A Protocol specification](https://a2a-protocol.org/latest/specification/) · a2a-protocol.org - [Chrome for Developers: WebMCP origin trial](https://developer.chrome.com/blog/ai-webmcp-origin-trial) · developer.chrome.com - [WebMCP draft Community Group report](https://webmachinelearning.github.io/webmcp/) · webmachinelearning.github.io - [The llms.txt proposal](https://llmstxt.org/) · llmstxt.org - [RFC 9727: api-catalog well-known URI](https://www.rfc-editor.org/rfc/rfc9727.html) · rfc-editor.org [Dardo](https://dardo.studio/) · [Services](https://dardo.studio/en/services/) · AI search optimization ## See how AI assistants describe you today Send your website, your main markets and the questions buyers ask before contacting you. We'll reply with how we would scope the audit and what access we need. [01 · **Compare adjacent scope** · SEO](https://dardo.studio/en/services/seo/) · [02 · **Discuss your brief** · Request a scoped proposal in your language](https://dardo.studio/en/contact/?service=ai-search-optimization) ## Keep exploring. - [Service · **Technical SEO for new and custom-built websites**](https://dardo.studio/en/services/seo/) - [Service · **Multilingual and bilingual English–Spanish websites**](https://dardo.studio/en/services/multilingual-websites/) - [Service · **AI automation and integration for businesses**](https://dardo.studio/en/services/ai-automation/)