--- title: "Brand identity cost: 2026 packages and pricing — Dardo" description: "Brand identity packages cost USD 1,299–13,000, or USD 8,000–40,000+ with strategy. Published US prices, brand guidelines costs and real timelines." url: "https://dardo.studio/en/blog/brand-identity-cost/" language: "en" updated: "2026-10-17T23:55:04.948Z" --- [Blog](https://dardo.studio/en/blog/) # How much does brand identity design cost? Published packages, guidelines prices and timelines (2026) Published US brand identity packages ran USD 1,299–13,000 without strategy and USD 8,000–40,000+ with it. Tiers, guidelines prices and timelines. By [Nicolás Cerón](https://dardo.studio/en/nicolas-ceron/) ·October 17, 2026 ![A greenhouse at night with rows of green seedlings under amber lamps and, at the centre, one plant opening a single crimson flower.](https://dardo.studio/_astro/01M564MEEBV1KZBHK3Z3WNNJJS_1DVVJC.webp) ## Key takeaways - On 17 October 2026, US studios that publish brand identity packages charged USD 1,299 to USD 5,000 for a logo with a basic kit and up to USD 13,000 for a full identity system. - Strategy-led identity packages started at USD 8,000 and reached USD 40,000 or more; on Dribbble, the median among 13 US providers was USD 15,000 over 8 weeks. - Among 39 fixed-price identity packages from providers listing a US location on Dribbble, the median price was USD 3,000 and the median schedule 3 weeks. - Brand guidelines on their own ran from USD 295 for a one-page sheet to USD 1,995 for a custom booklet at one New York studio. - Clutch says most branding projects reviewed on its platform cost USD 10,000–49,999, with an average of USD 71,651.70 and a typical timeline of 8 months. ## The short answer A brand identity (a logo plus colour, type, supporting graphics and guidelines) cost **USD 1,300 to USD 5,000** from small US studios that publish packages, **USD 5,000 to USD 13,000** from established studios, and **USD 8,000 to USD 40,000 or more** when strategy and positioning come first, on the pages we read on 17 October 2026. We also counted the fixed-price branding services on Dribbble: the 39 identity packages from providers listing a US location had a median of USD 3,000 and a median schedule of 3 weeks; the 13 strategy-led packages had a median of USD 15,000 and 8 weeks. [Clutch](https://clutch.co/agencies/branding/pricing) says most branding projects reviewed on its platform cost USD 10,000–49,999. ## Published brand identity packages, by scope | Scope tier | Provider and package | What the published price includes | Timeline | Price | | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | -------------------------------- | | Logo plus a basic kit | [Megagon Group](https://megagongroup.com/services/austin-logo-designs/) (Austin) Complete Brand Package | Logo with unlimited concepts and revisions, brand guide (colours, fonts, style), business card, letterhead, pattern, usage guidelines, copyright transfer | Not stated | USD 1,299 | | Logo plus a basic kit | [CDESIGNS Marketing](https://www.cdesignsmarketing.com/logo-and-branding-packages/) (Arizona) Identity Suite | 10 logo concepts, 3 rounds, brand guide, business card, favicon, 2 social headers | Not stated | USD 1,495 | | Logo plus a basic kit | [Jaks Digital](https://www.jaksdigital.com/blog/how-much-does-branding-cost) (Long Island) Essential | Wordmark (2 concepts, 3 rounds), submarks, palette, font pairings, one-sheet PDF guidelines, all rights transferred | Not stated | From USD 2,000 | | Full identity system | Jaks Digital Signature | Icon or illustrative mark (3 concepts, 3 rounds), variations, pattern, multi-page guidelines, business cards and social templates | Not stated | From USD 3,500 | | Full identity system | [Greater](https://dribbble.com/services/189175-Essentials-Brand-Design-Package) (New York) Essentials, on Dribbble | Logo system, up to 5 colours, type pairings, concise guidelines; 2 concepts, 2 rounds | 3 weeks | USD 5,000 | | Full identity system | [4C Design Works](https://4cdesignworks.com/pricing/brand-identity-pricing/) (Verona, Pennsylvania) Logo Identity / Branding & Corporate Identity | Discovery, logo suite in EPS, SVG, PNG and JPG, colours; the larger package adds fonts, icons, patterns and a full guidelines document | Not stated | From USD 5,000 / from USD 13,000 | | Full identity system | [Agave Studio](https://www.agave.studio/denver-brand-identity-designers) (Colorado) Starter / Full Branding | Starter: logo, variation, one-page guidelines, 2 rounds | Not stated | From USD 6,000 / from USD 10,000 | | Strategy-led | [REAKT](https://dribbble.com/services/184983-Brand-Strategy-Identity) (Chicago), on Dribbble | Strategy and positioning, messaging, visual identity system, core assets | 6 weeks | From USD 8,000 | | Strategy-led | Greater Brand Strategy and Full Branding | Mission and values, competitive positioning, voice and tone, full logo system, guidelines, asset library | 10 weeks | From USD 20,000 | | Strategy-led | 4C Design Works larger packages | For organisations with a long history or 50+ staff that need new strategy and branding | Not stated | From USD 21,000 | | Strategy-led | [Unfold](https://dribbble.com/services/160546-Enterprise-Brand-Identity) (Sarasota), on Dribbble | Strategy, naming exploration if needed, messaging and voice, identity system, guidelines | 4 weeks | From USD 24,000 | | Strategy-led | [Ramotion](https://dribbble.com/services/54649-Visual-Brand-Identity-Package) (San Francisco), on Dribbble | Workshop, competitive analysis, logo and wordmark, logo animation, guidelines, social assets | 8 weeks | From USD 35,000 | Platforms set lower floors. [99designs](https://99designs.com/pricing/brand-identity-pack) runs logo and brand identity contests at USD 599, 899, 1,699 and 2,499, or estimates USD 599–2,199 for a one-to-one project. [Upwork's guide](https://www.upwork.com/hire/logo-designers/) puts a freelancer's "brand identity system" at USD 1,500–5,000. [Looka's Brand Kit](https://looka.com/pricing/) is a USD 96-a-year subscription of templates around a generated logo. "From" is doing a lot of work in that table. Most studio prices are a floor for the smallest version of the scope, and the quote rises with the number of applications, markets and decision-makers. ## What Dribbble's branding listings show Few US studios publish package prices on their own sites, so we counted the ones that publish them on Dribbble. On 17 October 2026 we read the first two pages of seven Dribbble service categories ([brand identity](https://dribbble.com/services/search/brand-identity), branding, brand guidelines, brand strategy, logo design, rebranding and pitch decks): 300 listings, each with a fixed or "from" price, a stated number of concepts and revisions, and a schedule. | Listing type | Listings (providers in the US) | Median price, US | Range, US | Median schedule, US | Median price, all countries | | ----------------------- | ------------------------------ | ---------------- | ---------------- | ------------------- | --------------------------- | | Logo only | 12 (6) | USD 1,200 | USD 500–2,500 | 2 weeks | USD 1,550 (32 listings) | | Brand identity package | 39 (25) | USD 3,000 | USD 299–35,000 | 3 weeks | USD 2,000 (140) | | Strategy plus identity | 13 (13) | USD 15,000 | USD 1,599–40,000 | 8 weeks | USD 7,750 (38) | | Identity plus a website | 6 (6) | USD 7,500 | USD 799–25,000 | About 12 weeks | USD 5,000 (7) | The US identity listings offered a median of 3 concepts and 2 revision rounds, and that barely changed with price. What rises with price is the work around the logo: strategy, the number of applications and the depth of the guidelines. Treat these as asking prices, not invoices. Dribbble ranks listings its own way, locations are what providers state on their profiles, and a "from" price is counted at its floor. The full list with links is in our research notes. ## What drives the price The same six variables move every quote: 1. **Strategy and research.** Positioning, audience and competitor work is the single biggest step up: the median Dribbble listing goes from USD 3,000 to USD 15,000 when strategy leads. As a standalone add-on, Logo Design NYC sells a [brand identity consultation](https://www.logodesignnyc.com/logo-design-services/) of up to four hours for USD 495, and Megagon a brand story and messaging guide for USD 200. 2. **Naming.** If the company has no name, budget for it separately or check the package says so; Unfold's lists naming exploration "if needed". Our guide to [naming agency costs](https://dardo.studio/en/blog/naming-agency-cost/) covers what it adds. 3. **Concepts and rounds.** Two or three directions with two or three rounds is standard. More directions cost more and rarely help if the brief is clear. 4. **Applications.** Each thing the identity must be shown working on (website, deck, packaging, signage, uniforms, product interface) is design time. Jaks Digital's Signature tier includes business cards, social templates and an email signature; 4C Design Works quotes website work as an add-on and adjusts estimates for signage or vehicle wraps. 5. **Guidelines depth.** A one-page sheet, a multi-page PDF and a custom brand book are different jobs, priced below. 6. **Motion.** An animated logo or motion rules add a specialist. Megagon lists logo animation at USD 200; Ramotion's USD 35,000 package includes it. ## How much brand guidelines cost Brand guidelines are the document that lets someone who wasn't in the project apply the identity correctly: logo clear space and minimum sizes, colour values, type hierarchy, imagery and examples. | Guidelines | Example (read 17 Oct 2026) | Price | | ----------------------------- | ---------------------------------------------------------------------------------------------- | ------------- | | One-page sheet | [Logo Design NYC](https://www.logodesignnyc.com/logo-design-services/) Brand Guide at-a-Glance | USD 295 | | Basic multi-page booklet | Logo Design NYC Basic Booklet | USD 595 | | Custom brand book | Logo Design NYC Custom Booklet | USD 1,995 | | Contest, logo and brand guide | [99designs](https://99designs.com/pricing/logo-brand-guide) Bronze to Platinum | USD 329–1,199 | | Inside a package | Jaks Digital one-sheet (from USD 2,000) or multi-page (from USD 3,500) | Included | If you're commissioning an identity, get the guidelines in the same contract: the designer who built the system knows its rules. Our guide to [brand guidelines](https://dardo.studio/en/blog/brand-guidelines/) covers what they should contain. ## Timelines providers publish | Provider and scope | Published timeline | | ----------------------------------------------- | ------------------ | | Logo Design NYC, logo only | 2 to 4 weeks | | Greater, Essentials identity | 3 weeks | | Unfold, enterprise identity | 4 weeks | | REAKT, strategy and identity | 6 weeks | | Ramotion, visual identity package | 8 weeks | | Greater, strategy and full branding | 10 weeks | | Branding projects reviewed on Clutch, all types | 8 months typical | Clutch's eight months covers every kind of branding engagement reviewed on its platform, including rollouts and retainers, with an average project cost of USD 71,651.70. The identity schedules published above run 3 to 10 weeks; on your side, approvals and stakeholder reviews can stretch them. ## Brand identity, logo or naming: what you're buying | Scope | What you get | Published prices | | --------------------- | ---------------------------------------------------------------------------- | ------------------------------------------------------------------------------------- | | Logo | One mark, its versions and files, sometimes a one-page usage guide | USD 35–2,495; see [logo design costs](https://dardo.studio/en/blog/logo-design-cost/) | | Brand identity | The logo plus colour, type, graphic elements, applications and guidelines | USD 1,299–13,000 without strategy | | Strategy-led identity | Positioning, messaging and voice first, then the identity system | From USD 8,000 to 40,000+ | | Naming | The name, its rationale and screening; not the visual identity | See [naming agency costs](https://dardo.studio/en/blog/naming-agency-cost/) | | Rebrand | All of the above for a business that already has customers, plus the rollout | See [rebranding costs](https://dardo.studio/en/blog/rebranding-cost/) | The cheapest mistake to avoid is buying a logo when the problem is the brand: a new mark on top of an unclear offer still looks like a company that can't explain itself. ## How to compare proposals Send the same brief to each provider and ask: - Is there a strategy or positioning phase, and what does it produce in writing? - How many concepts and revision rounds, and what does an extra round cost? - Which applications are designed and shown in use, and which are just mock-ups? - How long are the guidelines, and do they cover digital use (web colours, accessibility contrast, icons)? - Which files do you get (vector logos, editable templates, Figma or InDesign sources), and are the fonts licensed for your use? - Is the copyright assigned to you in writing? - Who checks trademarks before the design is final? - What is the schedule, and who on your side must approve each step? If two quotes differ by 5×, they usually describe different scopes; line them up against this list before comparing prices. Our checklist for [comparing design studios](https://dardo.studio/en/blog/compare-design-studios/) covers the rest of the vetting. ## What to do next Write a one-page brief: who the brand is for, what it must change, where it will appear first, and your budget range. If you'd like Dardo to build the identity, our [brand creation](https://dardo.studio/en/services/brand-creation/) service starts from a positioning record and includes naming when needed; it's quoted per scope, as our [pricing page](https://dardo.studio/en/pricing/) explains. ## Common questions **How much does a brand identity cost for a small business?** US studios that publish packages charged USD 1,299 to USD 5,000 in October 2026 for a logo, colours, type and basic guidelines, for example Megagon at USD 1,299, CDESIGNS at USD 1,495 and Jaks Digital from USD 2,000. A full identity system from an established studio started around USD 5,000 to 6,000. **How much do brand guidelines cost?** Logo Design NYC sells guidelines separately at USD 295 for a one-page sheet, USD 595 for a basic booklet and USD 1,995 for a custom booklet. 99designs runs logo and brand guide contests from USD 329 to 1,199. Many identity packages include guidelines, so check before paying for them separately. **What's included in a brand identity package?** At minimum: a logo system with versions, a colour palette, typography, supporting graphic elements and guidelines, delivered as vector and editable files. Larger packages add applications such as business cards, social templates and the website, and strategy-led packages start with positioning, messaging and voice. **How long does brand identity design take?** Published schedules run from 3 weeks for an essentials package to 6 to 10 weeks when strategy comes first. The median schedule among US identity packages on Dribbble was 3 weeks, and 8 weeks for strategy-led packages. **Why do brand identity quotes vary so much?** They usually describe different scopes. Strategy and research, the number of applications, the depth of the guidelines, motion and naming each add work. Compare quotes against the same brief and the same list of deliverables before comparing prices. **Is a brand identity the same as a logo?** No. A logo is one mark and its files. A brand identity is the system around it: colour, type, imagery, graphic elements and the rules for using them, so everything the company produces looks like the same company. ## Sources & further reading Sources behind this page, with further detail from the original publishers. - [Clutch: Branding pricing guide](https://clutch.co/agencies/branding/pricing) · clutch.co - [Megagon Group: Austin logo designs and brand packages](https://megagongroup.com/services/austin-logo-designs/) · megagongroup.com - [CDESIGNS Marketing: Logo and branding packages](https://www.cdesignsmarketing.com/logo-and-branding-packages/) · cdesignsmarketing.com - [Jaks Digital: How much does branding cost](https://www.jaksdigital.com/blog/how-much-does-branding-cost) · jaksdigital.com - [4C Design Works: Brand identity pricing](https://4cdesignworks.com/pricing/brand-identity-pricing/) · 4cdesignworks.com - [Agave Studio: Denver brand identity designers](https://www.agave.studio/denver-brand-identity-designers) · agave.studio - [Dribbble: Greater, Essentials brand design package](https://dribbble.com/services/189175-Essentials-Brand-Design-Package) · dribbble.com - [Dribbble: REAKT, Brand strategy and identity](https://dribbble.com/services/184983-Brand-Strategy-Identity) · dribbble.com - [Dribbble: Unfold, Enterprise brand identity](https://dribbble.com/services/160546-Enterprise-Brand-Identity) · dribbble.com - [Dribbble: Ramotion, Visual brand identity package](https://dribbble.com/services/54649-Visual-Brand-Identity-Package) · dribbble.com - [Dribbble: Brand identity services](https://dribbble.com/services/search/brand-identity) · dribbble.com - [99designs: Logo and brand identity pack pricing](https://99designs.com/pricing/brand-identity-pack) · 99designs.com - [99designs: Logo and brand guide pricing](https://99designs.com/pricing/logo-brand-guide) · 99designs.com - [Upwork: Hire logo designers (cost guide)](https://www.upwork.com/hire/logo-designers/) · upwork.com - [Looka: Pricing](https://looka.com/pricing/) · looka.com - [Logo Design NYC: Logo design services and add-ons](https://www.logodesignnyc.com/logo-design-services/) · logodesignnyc.com [Nicolás Cerón](https://dardo.studio/en/nicolas-ceron/) Nicolás Cerón is the founder of Dardo, a brand, web design and development studio in Bogotá, Colombia. ## Related articles - [**How much does logo design cost in 2026? Prices from logo makers, contests, freelancers and US studios**A logo costs USD 35–72 from a logo maker, USD 249–1,199 in a contest, USD 150–1,500 from a freelancer and USD 99–2,495 from US studios that publish prices.](https://dardo.studio/en/blog/logo-design-cost/) - [**How much does a naming agency cost? Published prices, what each tier includes and the costs after the name**Published naming prices run from a USD 299 contest to agencies with USD 25,000 minimums. What each tier includes, plus the trademark and domain costs after it.](https://dardo.studio/en/blog/naming-agency-cost/) - [**How much does pitch deck design cost? Published studio prices, freelancer rates and DIY tools**Deck studios start design-only packages at USD 799–1,650 and charge USD 3,999–6,000+ to write the deck too. Prices, slide caps and what investors ask for.](https://dardo.studio/en/blog/pitch-deck-design-cost/) - [**How much does a rebrand cost? Published prices and the rollout costs most quotes leave out**Rebrand design was published at USD 360–6,000 for small businesses and USD 8,000–40,000+ with strategy. The rollout is a second bill: here's how to price it.](https://dardo.studio/en/blog/rebranding-cost/) ## Keep exploring. - [Service · **Brand creation and identity design for new businesses**](https://dardo.studio/en/services/brand-creation/) - [Your project · **Start a conversation**](https://dardo.studio/en/contact/)