--- title: "Best B2B SaaS Websites: 15 Examples and Patterns to Copy" description: "15 B2B SaaS websites read on 7 November 2026: headlines, demo flows, customer proof, trust and comparison pages, counted, plus a checklist." url: "https://dardo.studio/en/blog/best-b2b-saas-websites/" language: "en" translations: {"es":"https://dardo.studio/es/blog/mejores-paginas-web-saas-b2b/","pt":"https://dardo.studio/pt/blog/melhores-sites-saas-b2b/"} updated: "2026-11-08T05:13:55.960Z" --- [Blog](https://dardo.studio/en/blog/) # Best B2B SaaS websites: 15 examples and what each one does well We read 15 B2B SaaS homepages on 7 November 2026, from Linear to HubSpot: what each shows buyers, where the proof sits and which pages it links. By [Nicolás Cerón](https://www.linkedin.com/in/nicoceron/) · November 8, 2026 ![A stone harbour at blue hour with a row of lamplit sailboats moored along the quay, one of them raising a single deep crimson sail while the others stay furled.](https://dardo.studio/_astro/01M6WMFPKE8G3X4RNFA14JJ296_ZheYMc.webp) ## Key takeaways - Of 15 B2B SaaS homepages read on 7 November 2026, 12 mention AI or agents in the first screen; Webflow, Cal.com and Resend lead with the job instead. - 10 of the 15 put a free signup next to a demo or sales button, while Gong and Front offer only a demo request. - Named customers with a number appear on 10 of the 15 homepages, review-site ratings on 6 and analyst reports on 3. - All 15 link pricing and customer stories from the homepage, and 9 link a page that names a competitor, either a comparison or a migration guide. - 10 of the 15 serve a security.txt file at the standard location, and only 6 of those include both fields RFC 9116 requires in a valid form. - The first step of the demo forms we could see ranged from one question at Cal.com and two fields at Retool to seven required fields at Rippling. ## The short answer We read 15 B2B SaaS homepages on 7 November 2026, plus the one page on each site that best shows its pattern. This isn't a ranking: each site is here because it does one thing clearly enough to copy. What the 15 have in common: - **AI is everywhere in the first screen.** 12 of the 15 mention AI or agents in the headline, eyebrow or subhead. The 3 that don't, Webflow, Cal.com and Resend, lead with the job: build a website, find a time, deliver email. - **Two doors are the norm.** 10 put a free signup next to a demo or sales button. Only Gong and Front ask every buyer to request a demo. - **Proof has names and numbers.** 10 show a named customer with a figure on the homepage; 6 cite review sites and 3 cite analyst reports. - **The evaluation pages are linked.** All 15 link pricing and customer stories, 13 link a trust page, 13 an integrations directory and 9 a page that names a competitor. ## The 15 at a glance | Site and category | First screen | Main actions | Pattern | | ---------------------------------------------------- | -------------------------------------- | --------------------------------------------- | -------------------------------- | | [Linear](https://linear.app/), product development | The product's issue view | Sign up; Contact sales | A switch page for Jira users | | [Attio](https://attio.com/), CRM | Product UI | Start for free; Talk to sales; Send me a demo | A demo sent by email | | [Retool](https://retool.com/), internal tools | A prompt box | Start for free; Book a demo; Contact sales | Results as headlines | | [Rippling](https://www.rippling.com/), HR and IT | Email field, review ratings | Create free account; Take a product tour | A demo path per product | | [Clay](https://www.clay.com/), go-to-market data | Buttons, a coding-agent install prompt | Start free trial; Get a demo | Building its buyer's job title | | [PostHog](https://posthog.com/), product analytics | A labeled illustrative demo | Get started free; Talk to a human | Plain, self-aware copy | | [Datadog](https://www.datadoghq.com/), observability | Headline, analyst banner | Free trial; See the platform | One button, analyst proof | | [Zapier](https://zapier.com/), automation | Two signup buttons | Start free; Contact sales | An app directory | | [HubSpot](https://www.hubspot.com/), CRM suite | Video carousel | Get a demo; Get started free | Buttons that explain themselves | | [Webflow](https://webflow.com/), website platform | Headline and logos | Get started; Talk to Sales | One homepage, four audiences | | [Gong](https://www.gong.io/), revenue AI | Rotating outcomes | Book a demo; See Gong in action | A customer number under the hero | | [Cal.com](https://cal.com/), scheduling | A working booking page | Sign up; Talk to sales | Sales runs on the product | | [Resend](https://resend.com/), email API | Code sample below | Get started; Documentation | Docs as the second button | | [Front](https://front.com/), customer service | Two ROI figures | Request demo | A trust block for IT | | [ClickUp](https://clickup.com/), work management | Product tabs | Get started free; Get a Demo | Naming what it replaces | All read on 7 November 2026 from US English pages, counting links in the homepage HTML. Menus that load later with JavaScript may hold more, and forms rendered by JavaScript weren't visible to us. SaaS website design Want Dardo to do this for you? Tell us what you need. Nico replies personally within one business day. [Get a proposal](https://dardo.studio/en/contact/?service=saas-website-design) · [See the service](https://dardo.studio/en/services/saas-website-design/) ## 15 examples, one pattern each ### Linear: a switch page for buyers leaving Jira [Linear](https://linear.app/)'s hero, "The product development system for teams and agents", sits over its own product: an issue page where an agent has drafted a pull request. The homepage also shows its 4 latest changelog entries, dated 24 September to 4 November 2026. The page worth studying is in the footer: [Switch to Linear](https://linear.app/switch). It names Jira, tells migration stories, offers two-way Jira sync for a pilot and fee relief while a buyer's Jira contract winds down. It even includes a "Pitch guide" to "Convince the rest of your team." **Worth copying:** give your internal champion the material to sell the switch. ### Attio: a third door, the demo by email [Attio](https://attio.com/) opens with "Welcome to agentic revenue." and three buttons: "Talk to sales", "Start for free" and "Send me a demo." The page's own strings show what the third does: "We sent a demo to your email." Proof is "Trusted by 30,000+ customers" and a Granola story claiming 83% faster lead triage. The story opens with a fact box (industry, company size, headquarters, funding), so a buyer sees at once whether Granola looks like them. **Worth copying:** a demo the buyer can watch without booking a call. ### Retool: customer results as headlines [Retool](https://retool.com/) leads with "Secure your vibe-coded apps" and a prompt box ("Write a prompt, use @ to include data"), so the first thing you can do is try the product. The header offers "Start for free", "Book a demo" and "Contact sales", and the demo form asks two things: a work email and the reason for the demo. Its proof cards are headlines with numbers: Retool says Ramp saved USD 8 million and DoorDash USD 6 million. One card doesn't match its story; see the mistakes below. **Worth copying:** a two-field demo form that routes by reason. ### Rippling: a demo path for every product [Rippling](https://www.rippling.com/) sells HR, IT, payroll and finance software, and each product card has its own "Get a demo" link to a separate form, so sales knows what you came for. The hero asks only for a work email to "Create free account", next to 4.9-star ratings from Software Advice and Capterra. A closing block offers a demo "live or on demand": a live request or a 10:47 tour video. The demo page lists 7 required fields; the video sits behind 6. **Worth copying:** route demo requests by product, and offer a recording for buyers not ready to talk. ### Clay: building the job title it sells to [Clay](https://www.clay.com/) has a section headed "GTM engineers build on Clay" and works to make that role real: a GTM engineer job board, a University with cohort classes, a community and a conference. The hero offers "Start free trial", "Get a demo" and a prompt to paste into a coding agent. Customer numbers come in one-line stories: Clay says Intercom grew outbound pipeline 140% and Hex raised its inbound win rate 50%. **Worth copying:** if your buyer's role is new, publish the training, jobs and community that define it. ### PostHog: plain, self-aware copy [PostHog](https://posthog.com/) puts the objections next to the button: "97% of users pay us $0" and "No credit card required." Its hero demo is labeled "Illustrative demo", and a block titled "Shameless CTA" parodies marketing tactics while letting you pick a US or EU cloud. A menu item says "Talk to a human." The [company handbook](https://posthog.com/handbook) is public, with chapters such as "How we make money." **Worth copying:** answer the price and data-location questions where the buyer decides, in your own voice. ### Datadog: one button, analyst proof underneath [Datadog](https://www.datadoghq.com/) keeps the hero to "AI-Powered Observability and Security", a "Free trial" button and "See the platform." Its structured data describes a free 14-day trial. Below come 6 customer logos, among them OpenAI, FICO and Itaú, and further down 2 Gartner Magic Quadrants and a Forrester Wave. Its [integrations directory](https://www.datadoghq.com/product/platform/integrations/) claims more than 1,000 integrations. The demo offer is "a personalized demo with a Datadog engineer," not with a sales rep. **Worth copying:** for a technical buyer, say who runs the demo. ### Zapier: the app directory as the site's backbone [Zapier](https://zapier.com/) lets you sign up from the hero with email or Google, with "Contact sales" in the header. Proof is three named customers with figures: Mercari (47,000 tickets resolved a month), Okta (13% of escalations handled automatically) and Palo Alto Networks (USD 150,000 saved a year). The footer is a directory, "Apps by title", "Top searches", "Popular apps", linking 76 app integration pages. Each lists ready-made templates, such as sending new Gmail emails to a Slack channel. **Worth copying:** one page per integration, written around what a buyer wants to automate. ### HubSpot: buttons that say what each door gets you [HubSpot](https://www.hubspot.com/)'s two buttons explain themselves: "Get a demo of HubSpot's premium software" and "Get started free with HubSpot's free tools." Case studies are tabbed by company size (enterprise, mid-sized, small business), each with numbers. The homepage also links a [comparison library](https://www.hubspot.com/comparisons) of 25 pages against Salesforce, Zoho, Pipedrive and others. **Worth copying:** label each button with what the buyer gets, and sort proof by company size. ### Webflow: one homepage, four audiences [Webflow](https://webflow.com/)'s headline is "Build for what's next", with "Get started" and "Talk to Sales." Further down, a switch changes the section between marketing, design and engineering teams and agencies, each with its own story and closing pitch, such as "Give your engineers their time back." The footer links comparison pages against Contentful, Framer, Sitecore, Wix and WordPress. The Framer page concedes Webflow "will likely take more time to learn." **Worth copying:** when several roles evaluate together, give each a tab with its own proof. ### Gong: a named customer number under the hero [Gong](https://www.gong.io/)'s first proof block is a video case study: Gong says Anthropic increased revenue-team productivity by 64%, saved sellers 10 hours a week and cut ramp time by 46%. It sits right under "Book a demo" and "See Gong in action", a product tour. There is no self-serve signup; every path leads to a demo or a tour. **Worth copying:** put your best customer story, with three numbers, directly under the main button. ### Cal.com: the sales form runs on the product [Cal.com](https://cal.com/)'s hero is a working booking page, next to signup buttons for Google, Microsoft or email ("No credit card required"). Customer cards list results and the features behind them: Storyblok reports 50% more demo efficiency, "Built with Fixed round-robin, Teams, Cal Video." Its [sales page](https://cal.com/talk-to-sales) asks one question, "How big is your team?", then shows available times: routing and booking, the two jobs Cal.com sells. A comparison page offers to credit 100% of a buyer's Calendly contract toward the first year. **Worth copying:** if your product can run part of the sales process, let buyers use it there. ### Resend: docs as the second button [Resend](https://resend.com/) says who it's for in three words, "Email for developers", and its second button is "Documentation", not a demo. The first section is a code sample with tabs for 13 languages and protocols. A footer link opens [migration guides](https://resend.com/migrate) from Mailgun, SendGrid, Postmark, Customer.io and Mailchimp. **Worth copying:** when the evaluator is an engineer, the docs are the demo. ### Front: a trust block written for IT [Front](https://front.com/) offers one action, "Request demo", and opens its proof with two figures linked to customer stories: 591% total ROI and 90% time savings. A section titled "Enterprise-grade trust that'll get the stamp of approval from IT" lists encryption and SOC 2 Type II, ISO 27001, GDPR, CCPA and HIPAA compliance. The footer links 8 comparison pages; the [Zendesk one](https://front.com/compare/front-vs-zendesk) explains how to import Zendesk data. **Worth copying:** address the IT reviewer directly, with specifics they can check. ### ClickUp: naming the tools it replaces [ClickUp](https://clickup.com/) shows, for each team, the logos of the tools it says it replaces: Monday, Asana, Smartsheet and Wrike for projects; Jira, Slack, Notion and Trello for engineering. The footer links 11 comparison pages. The [Asana comparison](https://clickup.com/compare/asana-vs-clickup) is dated "Last updated September 28, 2026" and shows a row where Asana gives more (free file storage). "Get a Demo" leads first to recorded demos with "no signup or credit card required." **Worth copying:** date your comparison pages and show the rows where you lose. ## Patterns across the 15 | Pattern | Sites | Which | | ------------------------------------------- | ----- | --------------------------------------------------------------------------------- | | AI or agents in the first screen | 12 | All except Webflow, Cal.com, Resend | | AI or agents in the main headline | 7 | Linear, Attio, Retool, Datadog, Zapier, Gong, Front | | Product UI, code or a working widget up top | 6 | Linear, Attio, Retool, PostHog, Cal.com, Resend | | Signup and sales side by side | 10 | Linear, Attio, Retool, Rippling, Clay, Zapier, HubSpot, Webflow, Cal.com, ClickUp | | Demo request only | 2 | Gong, Front | | Recorded or self-guided demo | 4 | Attio, Rippling, Gong, ClickUp | | Named customer with a number | 10 | Attio, Retool, Rippling, Clay, Zapier, HubSpot, Webflow, Gong, Cal.com, Front | | Review-site ratings | 6 | Rippling, HubSpot, Gong, Cal.com, Front, ClickUp | | Analyst reports | 3 | Datadog, Gong, ClickUp (Forrester TEI report) | | Own certifications in the copy | 5 | Zapier, Webflow, Cal.com, Front, ClickUp | | Dated changelog entries on the homepage | 2 | Linear, Attio | What the table suggests: 1. **The product is the best hero.** Six sites show the interface, code or a working tool where others show a slogan. 2. **AI wording no longer sets anyone apart.** With 12 of 15 saying it, the three that lead with the job read clearer. 3. **Customer numbers beat badges.** Analyst reports appear on 3 sites, named customer figures on 10. For how these companies present prices, see our [SaaS pricing page examples](https://dardo.studio/en/blog/saas-pricing-page-examples/). ## The pages a B2B SaaS site needs | Page | Linked from the homepage | Who checks it | | ----------------------------- | ---------------------------- | ------------------------------------------- | | Pricing | 15 of 15 | The buyer and finance | | Customer stories | 15 of 15 | Everyone, looking for a company like theirs | | Security or trust center | 13 of 15 (not Clay, PostHog) | IT and procurement | | Integrations or app directory | 13 of 15 (not Gong, Resend) | The admin who connects it | | Docs or API reference | 13 of 15 (not Clay, Gong) | The engineer who approves it | | Changelog | 9 of 15 | Anyone checking the product is maintained | | A page naming a competitor | 9 of 15 | Buyers with a shortlist | Clay and PostHog have trust pages, which their security.txt files point to; their homepages don't link them. Of the 9 pages naming a competitor, 6 are comparisons and 3 are migration guides (Linear, Attio, Resend). Comparison pages are legal in the US. The FTC's policy statement "encourages the naming of, or reference to" competitors but "requires clarity," and calls truthful comparisons "a source of important information to consumers" ([16 CFR 14.15](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-A/part-14/section-14.15)). For the trust page, add a security.txt file. [RFC 9116](https://www.rfc-editor.org/rfc/rfc9116) defines it as a machine-readable way to tell researchers how to report a vulnerability; it must sit at /.well-known/security.txt with a Contact and an Expires field. On 7 November 2026, 10 of the 15 served one there, and 6 had both fields in a valid form: Linear, Retool, Clay, PostHog, Cal.com and ClickUp. Webflow's file had no Contact line, Resend's and Front's no Expires, and Datadog's sat only at the older top-level path. ## Two doors: self-serve and sales Besides the 10 sites with both doors, three lead with signup alone (PostHog, Datadog, Resend) and two offer only a demo (Gong, Front). The demo form's first step, where we could see it without submitting: - **Cal.com:** one question, team size, then open times. - **Retool:** 2 fields, work email and reason for the demo. - **Attio:** 6 fields, including region and number of users. - **PostHog:** 6 fields, including monthly active users. - **Clay:** 7 questions, including phone and use cases. - **Rippling:** 7 required fields on the demo page, though the homepage form asks only for an email first. Four sites also offer a demo without a meeting: Attio by email, Rippling's tour video, Gong's product tour and ClickUp's recordings. A buyer still researching gets something to do besides leave. ## Proof that holds up The strongest proof here is a named customer, a number and a link to the full story, so keep each claim checkable. In the US, the FTC's rule on reviews and testimonials ([16 CFR Part 465](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-D/part-465)) bars a business from writing, creating or selling a review or testimonial that misrepresents whether the reviewer exists, used the product, or what their experience was. This is general information, not legal advice. ## Mistakes we found - **A homepage number the story doesn't contain.** Retool's card says Ramp "saved $8M and 20,000+ hours"; the linked story says "20% more efficiently and saved $8M," and we found no 20,000 in its HTML. - **A metric that reads backwards.** A HubSpot case card lists a "17% increase in response time" next to gains in members and satisfaction. - **A customer's growth shown as a product result.** Cal.com's Deel card leads with "From $500M to $1.5B+ ARR." The story says that growth happened while Deel's meetings ran on Cal.com; its product numbers are 35% less time scheduling and 6,000 hours a week. - **A language link that breaks.** Webflow's language menu and hreflang tag send Spanish visitors to webflow.com/es, which returned 404 twice on 7 November 2026. - **Numbers that exist only after JavaScript.** Gong's stats band reads "$%" and "$/5" in the raw HTML, so crawlers and AI assistants that don't run scripts see placeholders. Our [AI visibility checker](https://dardo.studio/en/tools/ai-visibility-checker/) shows what they read. - **Placeholder copy in the menu.** Clay's menu HTML repeats "Link long form description will go in this slot here." ## A checklist for your own B2B SaaS website | Check | How to test it | | -------------------------------------------------------------------- | -------------------------------------------------------------- | | The first screen shows the product | Could someone tell what it does from a screenshot of the hero? | | The headline names the job | Remove "AI" from it: does it still say something? | | Signup and sales sit side by side | Find both within one screen of the homepage | | A way to see the product without a call | A tour video, a recorded demo or an interactive walkthrough | | The demo form asks only what routes the lead | Count the fields; cut any sales doesn't use in the first call | | A named customer with a number near the main button | Look one scroll below your hero | | Every homepage number matches its story | Open each linked story and search for the figure | | Pricing, stories, trust, integrations, docs and changelog are linked | Search your homepage HTML for each link | | A dated comparison or migration page per competitor you meet | List the tools your last ten customers replaced | | security.txt with Contact and Expires | Open yourdomain.com/.well-known/security.txt | | Key numbers and language links work without scripts | View the page source; click each language option | ## What to do next Run the checklist on your homepage and your demo page, and note where you fall short of the sites above. To compare with B2B companies outside software, see our [B2B website examples](https://dardo.studio/en/blog/b2b-website-examples/). When you're ready to brief a rebuild, our [website RFP builder](https://dardo.studio/en/tools/website-rfp-template/) turns the gaps into a brief. If you want Dardo to design or rebuild the site, see our [SaaS website design](https://dardo.studio/en/services/saas-website-design/), [B2B website design](https://dardo.studio/en/services/b2b-website-design/) and [website redesign](https://dardo.studio/en/services/website-redesign/) services. ## Common questions **What makes a B2B SaaS website good?** Across the 15 sites we read on 7 November 2026, the strongest ones showed the real product in the first screen, offered a free signup and a sales route side by side, put a named customer with a number near the main button, and linked the pages an evaluating team checks: pricing, customer stories, security, integrations, a changelog and docs. **Should a B2B SaaS homepage offer a free trial or a demo?** Both, if the product can be tried without help. Ten of the 15 sites put signup and a sales or demo button next to each other. Gong and Front offered only a demo request. Four sites also offered a recorded or self-guided demo for buyers who don't want a call yet. **What pages should a B2B SaaS website link from the homepage?** In our sample, all 15 linked pricing and customer stories, 13 linked a security or trust page, 13 an integrations directory, 13 docs, 9 a changelog and 9 a page that names a competitor. Clay and PostHog have trust pages that their homepages don't link. **Are comparison pages against competitors allowed in the US?** Yes. The FTC's policy statement on comparative advertising (16 CFR 14.15) encourages naming competitors, as long as the comparison is clear and truthful. ClickUp's comparison with Asana is dated and even shows where Asana offers more. This is general information, not legal advice. **How many fields should a SaaS demo form have?** The first steps we could see ranged from one question at Cal.com (team size, then open times) and two fields at Retool (work email and reason) to seven required fields on Rippling's demo page. Ask only what you need to route the request, and say who will reply. **Does a SaaS website need a security.txt file?** It's the standard way to tell security researchers where to report a problem, defined in RFC 9116, and it needs a Contact and an Expires field. Ten of the 15 sites served one at /.well-known/security.txt; only 6 had both required fields in a valid form. ## Sources & further reading Sources behind this page, with further detail from the original publishers. - [Linear: Homepage](https://linear.app/) · linear.app - [Linear: Switch to Linear](https://linear.app/switch) · linear.app - [Attio: Homepage](https://attio.com/) · attio.com - [Attio: Granola customer story](https://attio.com/customers/granola) · attio.com - [Retool: Homepage](https://retool.com/) · retool.com - [Retool: Ramp customer story](https://retool.com/customers/ramp) · retool.com - [Rippling: Homepage](https://www.rippling.com/) · rippling.com - [Rippling: Request a demo](https://www.rippling.com/request-demo) · rippling.com - [Clay: Homepage](https://www.clay.com/) · clay.com - [PostHog: Homepage](https://posthog.com/) · posthog.com - [PostHog: Company handbook](https://posthog.com/handbook) · posthog.com - [Datadog: Homepage](https://www.datadoghq.com/) · datadoghq.com - [Datadog: Integrations](https://www.datadoghq.com/product/platform/integrations/) · datadoghq.com - [Zapier: Homepage](https://zapier.com/) · zapier.com - [HubSpot: Homepage](https://www.hubspot.com/) · hubspot.com - [HubSpot: Comparison library](https://www.hubspot.com/comparisons) · hubspot.com - [Webflow: Homepage](https://webflow.com/) · webflow.com - [Webflow: Framer vs. Webflow](https://webflow.com/vs/framer) · webflow.com - [Gong: Homepage](https://www.gong.io/) · gong.io - [Cal.com: Homepage](https://cal.com/) · cal.com - [Cal.com: Talk to sales](https://cal.com/talk-to-sales) · cal.com - [Resend: Homepage](https://resend.com/) · resend.com - [Resend: Migration guides](https://resend.com/migrate) · resend.com - [Front: Homepage](https://front.com/) · front.com - [Front: Front vs. Zendesk](https://front.com/compare/front-vs-zendesk) · front.com - [ClickUp: Homepage](https://clickup.com/) · clickup.com - [ClickUp: ClickUp vs. Asana](https://clickup.com/compare/asana-vs-clickup) · clickup.com - [eCFR: 16 CFR 14.15, comparative advertising](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-A/part-14/section-14.15) · ecfr.gov - [eCFR: 16 CFR Part 465, consumer reviews and testimonials](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-D/part-465) · ecfr.gov - [RFC Editor: RFC 9116, security.txt](https://www.rfc-editor.org/rfc/rfc9116) · rfc-editor.org [Nicolás Cerón](https://www.linkedin.com/in/nicoceron/) Nicolás Cerón is the founder of Dardo, a brand, web design and development studio in Bogotá, Colombia. ## Related articles - [**SaaS pricing page examples: 20 B2B pages compared, and what each one does well**We read 20 B2B SaaS pricing pages on 7 November 2026: 16 offer a free plan, all 13 billing switches open on annual, and 11 price AI in its own unit.](https://dardo.studio/en/blog/saas-pricing-page-examples/) - [**B2B website examples: 12 real sites from different industries and the patterns worth copying**12 B2B websites read on 17 October 2026, from Stripe to GE Vernova: how each says who it's for, where it puts proof and prices, and what to copy.](https://dardo.studio/en/blog/b2b-website-examples/) - [**Cybersecurity website design: 12 examples and what each one does well**12 security company websites read on 7 November 2026, from Wiz to HackerOne: how each earns a security buyer's trust, and what to copy for your own site.](https://dardo.studio/en/blog/cybersecurity-website-design/) - [**Best fintech websites: 12 examples and what each one does well**12 fintech websites read on 7 November 2026, from Mercury and Plaid to Chime and Affirm: how each earns trust with money on the line, and what to copy.](https://dardo.studio/en/blog/best-fintech-websites/) ## Keep exploring. - [Service · **SaaS website design: positioning, pricing pages and signup flows**](https://dardo.studio/en/services/saas-website-design/) - [Your project · **Start a conversation**](https://dardo.studio/en/contact/)